Photo Size: Big photos slow your site down.

Photo files are large and they take up a lot of space on your website which can significantly slow down your site loading time. A slower site loading time will get you lower rankings on google search. All of this just means that you should do a little work before you upload the photo.

The first you’re going to want to do is just resize your photo. I typically go with 1500x1000 pixels unless I know that the photo is going to be used for a thumbnail or small image. You can do this in your photo preview software. So for your amazon page, you can likely change them to something like 300x300 or 400x400. I find a photo editor like Canva a great place to work to make everything look the same!

For most photos, that alone will significantly reduce your photo file size but to take it the next level use a service like tiny png or jpeg mini. Both are sites that will just take your file and make it smaller. A png and jpeg file are just types of photo files and I use both on websites. Typically you’ll use a png for something like icons or logos and jpegs for regular image files.

Rename your photos once you upload them. Photos can be a powerful part of your SEO strategy. When you upload a photo name it something that makes sense for that images. I typically use the name of my company when describing the image. Example - /The Organizing Advantage Basket Recommendation’
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Analytics: The Best Way to Improve Your Site

Squarespace has built in Analytics that will help you get feedback. I recommend you look at it once a week. You’ll see what content is popular and if other sites are driving traffic to yours. READ MORE

Mailchimp is Magical

There’s a lot you can do with Mailchimp - including run Facebook ads that will give you some great information. It’s really important that you think through how to set up your list! READ MORE

Icons - Use IconMonster

They are a European company so sometimes you have to get creative in your searches. When you pick an icon choose PNG - add the color code for your brand (where the solid drop is) and then I’ve been using 72px as the size - the default is 240. Download and you have it!

How to Make Major Changes without Losing Your Mind :)

This is important. Let’s say you want to make a bunch of changes to the home page. First Make a Copy of it - I walk you through the process with a quick video here.